Amaphoyisa aphezulu wokusimama (CSO), ophethe ukwengamela ukuqina kwenkampani, abe nencazelo ephelele futhi ethokozisayo yomsebenzi, ngokusho kukaLaurel Brunner wephrojekthi yeVerdigris.
Ngakolunye uhlangothi, umuntu angacabanga ukuthi bakhathazeka kuphela ngomthelela wezemvelo. Kodwa-ke, bangase futhi babe nesibopho sokuphila okujwayelekile kweNkampani futhi bavimbela ukusebenza kwesikhathi eside. Ngokuya ngesikhundla sokuqala, kuzonquma ukuthi iyiphi enikezwe kuqala futhi malini.
Kungani bekhona ama-CSO ambalwa kangaka kwizimboni zokuphrinta nokushicilela lapho sinama-COOs, ama-CTOS, ama-CMO, CFO, nama-CPOS? Iningi lamabhizinisi emikhakheni yokuphrinta nokushicilela lincane kumabhizinisi aphakathi nendawo. Ngenxa yalokhu, ukuqasha umuntu oyedwa ukwengamela ukuqina kwezemvelo kungabiza. Ngaphezu kwalokho, izinkampani ezincane kungenzeka zingakwazi ukuxhasa isikhundla se-CSO esizinikezele ngokuhamba kwesikhathi. Kwenza umqondo owengeziwe ukwengeza indima kwizindima ezivele zikhona njengezezimali noma ukuthuthukiswa kwebhizinisi. Umsebenzi we-CSO ukuhola kabusha umsebenzi wokuzinikezela kwenhlangano jikelele nokuzinikela ekuthuthukiseni nasekuqhubekeni kwezinhlelo zokusindisa. Kodwa-ke, kulesi simo kukhona ithuba lokulahlekelwa ukugxila, ngakho-ke ukuzinikela akufanele kube okungagugi.
Kumele kwamukelwe ukuthi izimboni zokuphrinta nezokushicilela, kanye namanethiwekhi okuhlinzeka abasekele, anikele ukuzibophezela kwe-patchwork ekusimuseni. Ukwenza ukuqina kube ngumsebenzi ophakathi nendawo noma isibopho kuwukungajwayelekile ngoba akubhekwa njengokubaluleke kakhulu embonini. Noma ngabe yonke i-firm ingasekela imizamo yokwakha inhlangano nokuzinzile ngokwengeziwe, ukuqina kusesiphelweni sombukiso wabaphathi abaningi. Ngokudabukisayo, kusekhona okuthe xaxa ngombono kunangempela. Kodwa-ke, kungakhathalekile ukuthi usayizi wenhlangano, wonke amabhizinisi kufanele abeke phambili ukunciphisa umthelela wezemvelo.
Izinga losizo olunikezwe ngabaphathi abaphezulu nabanye ababambiqhaza lizonquma ukuthi abasebenzi banikezwe kahle kangakanani imisebenzi yabo. Isigaba sokuqala, kanye nokubanjwa kwesabelomali, ngokuqinisekile sithola futhi sithola ukwesekwa okufanele. Izici zokusimama zazo zonke izinqubomgomo zenhlangano, kusuka ku-HR kuya ekuthengisweni nasekuhlinzekweni kokuthengwa kwamathempeli, kufanele kuqondwe ngokuphelele yi-CSO.
Ngaphezu kwalokho, badinga ukulungele ukuthuthukiswa kolwazi okuqhubekayo futhi njalo. Isici esinzima kunazo zonke sendima kungenzeka siyeza nemiqondo futhi sinokuqina kokushintsha, shintsha, shintsha imikhuba emidala. Kumele iphendule futhi isebenze.
Kanye nemigomo yokuqina kokuhlangana, imibono emisha yokusimama okukhuphukayo kumele futhi isekele izinhloso ezibanzi zezinhlangano. Amandla okuxhumana ngempumelelo kubalulekile emsebenzini we-CSO, ikakhulukazi uma kukhulunywa ngokuncenga abahlinzeki kanye nabasebenza nabo ngokungabaza ukuthenga imibono. Njengoba abaphathi abambalwa bafuna ukuhambisana ne-Web eyinkimbinkimbi yamazinga ezemvelo, kuyinto enhle ukuthi lokhu kuwumgwaqo wezindlela ezimbili. Ukubaluleka kwalesociko somsebenzi kuyakhuphuka uma inkampani isebenza emithini ehlukene yedwa ngoba izuzisa inkampani kanye nemvelo.
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