UDavid Levin, CEO ePoppo, ebhala izibonakaliso zedijithali namuhla, wathi endaweni yokungenisa izihambi, lapho ukuhamba khona kwezihambi kubhekana nokuvuselelwa, ukwamukela okungalindelekile kungaguqula iholidi nje ku-adventure eyingqayizivele. Yilapho kuvela khona izimpawu zedijithali njenge-catalyst enamandla, zishaya ilangabi lokuzibonela okuzenzakalelayo futhi livuselele injabulo yokuphila okwamanje.
Indlala yethu yemisebenzi engalindelekile yehle ngobhubhane kanye nomthwalo wokuthola ngokweqile. Amahhotela nezinye izikhungo zinethuba elihle lokusebenzisa izibonakaliso zedijithali ukukhuthaza nokusiza izikhathi ezingahleliwe zenjabulo nokutholwa njengoba abantu abaningi futhi abaningi bafuna okuhlangenwe nakho okusha kanye nezikhangiso. Izimpawu zedijithali zingaba yithuluzi elisebenzayo lokukhuthaza izimilo ezifiselekayo, izivakashi ezibandakanya, futhi zandise ukusakazwa kwemali engenayo ngokuhlela kahle imiyalezo nokubekwa kwazo.
Iqhaza lezimpawu zedijithali ekuhlinzekeni okuhlangenwe nakho okuzenzakalelayo
Abahambi bangathatha isikhathi sokubonga umthamo wedijithali wesiginali wokuletha izibuyekezo zesikhathi sangempela. Lezi zimpungushe zezindiza zibanjwe kwizimpawu zedijithali zihlwanyele imbewu yelukuluku futhi zisishukumisele ukuba singene endaweni yokudlela engajwayelekile, noma ngabe iyakhubeka lapho kukhangiswa indawo yokudlela enhle yomakhelwane, isipiliyoni se-spa esiphumuzayo, noma ikhonsathi ethokozisayo noma umcimbi ojabulisayo noma umcimbi.
Ngo-2007, ngangihlala ehhotela lapho kwakudlala khona amaphoyisa. Ngabona isikhangiso esisayinweni sedijithali, sabizwa ngokuthi umfowethu, nangobusuku obulandelayo, sasicula `ngakolunye umoya uthatha abangane bethu abakhulu abangu-20,000. Ngaphandle kwesibonakaliso sedijithali, ngangingazi ukuthi bakha bevakasha, futhi angizange ngibe nethuba lokuyibona ama-80 ami nomfowethu. Isiginali yedijithali sinikeza isango lokungalindelekile, esimema ukuba siphambuke emibeletho yethu etholwe ngokucophelela futhi sizijabulise.
Umthelela wezimpawu zedijithali unwebeka ngaphezu kokuhlangenwe nakho kwethu uqobo; Ibuyela emuva kulo lonke imboni yokungenisa izihambi, imali eshayela imali futhi ithuthukise isipiliyoni sesivakashi. Ngokufaka ipulatifomu ephakathi nendawo, izimpawu zedijithali zivumela wonke umnyango, kusuka ekuthengisweni kuya ekudleni nasekuphuzeni i-spa, ukusabalalisa iminikelo yazo ngempumelelo. Kuyavumelana nemiyalezo, kwakha isipiliyoni sezivakashi esihlangene, esicwilisa.
Ukushayela imali
Enye yezinzuzo eziphoqayo kakhulu zezimpawu zedijithali embonini yezihambi yikhono layo lokushayela imali engenayo. Amahhotela angakwazi ukukhiqiza ukuqwashisa okwengeziwe kanye nentshisekelo ezimweni zawo, izinsizakalo, kanye neminikelo yozakwethu ngokubeka kahle izimpawu zedijithali ezindaweni eziphakeme. Uhlelo lwe-Digital Signage System lungavumelanisa ngokuqinile okuqukethwe ngokusekelwe kwidatha yesikhathi sangempela, kubonisa ukukhushulwa okufanele, izaphulelo, namathuba aphezulu. Le ndlela eqondene nomuntu uqobo ithuthukisa isipiliyoni sezivakashi ngenkathi yandisa amandla okuthola imali.
Kuthambisa iziteshi eziningi zokuqukethwe
Izimpawu zedijithali zihlangana ngaphandle kwezinye iziteshi ukuthuthukisa umthelela wayo. Ngokuvumelanisa okuqukethwe kuwo wonke ama-touchpoints ahlukahlukene, kufaka phakathi izinhlelo zokusebenza zeselula, amawebhusayithi, kanye nemithombo yezokuxhumana, amahhotela angaqinisekisa uhambo lwezivakashi olungaguquguquki nolwenziwayo. Izivakashi zingahlola iminikelo eyethulwe kwizibonakaliso zedijithali, bese zibandakanyeka ngokwengeziwe ngeziteshi zazo ezincani zedijithali zokubhuka okungenamthungo noma ukubhuka. Lokhu kuhlanganiswa kweziteshi eziningi kuthuthukisa ukusebenziseka kalula, kukhulisa ukufinyelela kanye nokuvama, futhi kukhuthaza isenzo esizenzela.
Ezokuxhumana ezenziwe ngezifiso zemiyalezo eqondisiwe
Izimpawu zedijithali zivumela amahhotela nezindawo ukuhambisa imiyalezo ezilalelini ezithile, ukuqinisekisa okuqukethwe okulungile kufinyelela kubantu abalungile ngesikhathi esifanele. Ngokusebenzisa idatha esekwe endaweni kanye namaphrofayili ezivakashi, amahhotela angaletha ukukhushulwa okwenziwe ngokwezifiso nezincomo ezivumelanisa okuthandayo nezintshisekelo ngazinye. Le ndlela ebhekiswe kuyo ithuthukisa isipiliyoni sezivakashi ebanzi futhi yandisa amathuba okubandakanya okuzenzakalelayo.
Esikhathini sesikhathi sokuvuselela uhambo lokungcebeleka kanye nokuphishekela okuhlangenwe nakho okunengqondo, ukusayinwa kwedijithali kusebenza njenge-catalyst enamandla yokuzibalisa izikhathi ezenzakalelayo. Ngokusebenzisa amakhono alo, amahhotela nezindawo ezingakhulisa isipiliyoni sezivakashi, shayela imali engenayo futhi uqinise umuzwa wokuhlola nokutholwa.
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